National Association for the Advancement of Colored People (NAACP)

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(ERI) Description

In 1996, the NAACP launched the Economic Reciprocity Initiative (ERI) as a sustained consumer movement to measure corporate America's financial relationship with the African American community. Over the past ten years, the ERI has expanded its scope to analyze the diversity efforts of 50 private corporations in five prominent industries: lodging, telecommunications, financial services, general merchandising, and automotive.

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NAACP National Headquarters
4805 Mt. Hope Drive
Baltimore MD 21215

Toll Free: (877) NAACP-98
Local: (410) 580-5777

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