A Social Media (R)evolution

When the NAACP family comes together, it does so in a big way. For more than 100 years, our members, supporters and advocates across the country have united to join us in the ongoing fight for justice.

With the onset of technology and social media, our advocacy has gone digital. From the Scott Sisters case to our Stand For Freedom campaign, we’ve used everything from mobile messaging to Twitter, from Facebook to Tumblr to tell our story. Through it all, our followers, friends, and subscribers were right there with us, eager to share our work with their social networks.

Perhaps none of our social media campaigns garnered as much worldwide participation as the #TooMuchDoubt campaign. Started in support of Troy Davis, a man set to be executed in the face of overwhelming doubt, we campaigned for Troy using virtually every social network at our disposal. A blog post offered a list of ways supporters could act on social media to save Troy – and act they did.

To witness the level of participation from our supporters in the #TooMuchDoubt campaign was truly inspiring –and record setting. According to Twitter’s blog, Troy Davis was the second-most talked about topic on Twitter for the entire year of 2011. More than 50,000 people tweeted out more than 200,000 tweets from TMD hashtag, while #TooMuchDoubt reached 73.8 million people on Twitter.

While we didn’t save Troy’s life, we took strides toward ensuring there isn’t another Troy Davis. The campaign elevated the death penalty conversation to a national debate, resulting in overturned death penalty cases like that of Mumia Abu-Jamal.

As has been the case since our creation, the work of members, volunteers and supporters is what drives the NAACP. Thank you for your sharing our story – with your help, we will continue to reach new heights in achieving justice for all.