Digital Evangelist: Mobile Messaging for Organizing

Last July when I was charged with training NAACP members in digital media, I thought—here is a great opportunity for me to share my love for digital media with the NAACP family.  With that challenge in mind, I aim to teach folks about mobile, social media and everything in between.  My weekly blog will update you on my trainings; and give you info about how to sign up and equip yourself with the tools you need to disseminate your message well for your NAACP branch or chapter.

This week’s webinar is Mobile Messaging for Organizing. Mobile messaging is the most important tool that I cover because it is a great way to reach people who don’t engage in social media or have immediate access to the internet. Over 75 percent of African-Americans use text messaging on their mobile phones, making mobile messaging an invaluable tool for mobilizing. Want to know more? Register and join me for the webinar this Thursday at 9:15pm Eastern Time (EST).

During last week’s webinar I discussed MailChimp, a free email marketing client. I explained how to import a list of email addresses to MailChimp and how to prepare an email for sending to your list. I also covered best practices for email. If you need help thinking of ways to more effectively use email, contact me at and I’ll be happy to assist you.

And please make sure to join me on our future webinars! Topics and dates are below:

Mobile Messaging for Organizing - August 1st

Blogging 101 – August 8th

Twitter 101 – August 15th

Facebook 101 – August 22nd

Email for Organizing: August 29th

After the webinar, please take a moment to fill out the Weekly Webinar Survey. Is there a topic you are interested in that is not being covered? Let me know! Our primary goal is to equip you with all the digital tools you need for your local NAACP branch. Look forward to seeing you on Thursday!

Lauren Wilson aka “NAACP Digital Evangelist” spreads the gospel of digital media throughout the NAACP.  Every week, she explores a different digital media topic teaching units how to use digital media tools to better organize and amplify their branches or chapters work. The weekly webinar occurs every Thursday evening at 9:15pm Eastern Standard Time (unless otherwise stated).