Why We Must Participate in the Census

kirkclayBy Kirk Clay, NAACP Director of Civic Engagement

This spring, the NAACP will launch Yes We Count, a campaign to make sure that every American participates in the U.S. Census. Every 10 years, the U.S. government conducts a survey of the population by sending a short questionnaire by mail to every household in the country. While low-income families and communities of color stand the most to benefit from the Census count, they are often less likely to participate.

Participation is crucial, particularly for vulnerable communities. Every person counted-or not counted-in a community impacts ten years of federal funds, political representation, public infrastructure and private investment. Here is what is at stake: