Press Release

NAACP Calls H&M Ad Racist and Unacceptable

January 9, 2018

BALTIMORE—(January 9, 2018) The NAACP issued the following statement today regarding H&M’s recent advertisement:


The NAACP condemns the recent advertisement by H&M, which pictured a young Black child wearing a hooded sweatshirt with the label “the coolest monkey in the jungle,” as an unacceptable racist and derogatory action.

“H&M’s decision to use this ad is appalling and evidence of a lack of racial sensitivity within their corporate culture. We asked the ad be removed immediately,” said NAACP President and CEO Derrick Johnson.”