NAACP AND TV ONE ANNOUNCE PARTNERSHIP TO BROADCAST ‘NAACP IMAGE AWARDS’
The NAACP has partnered with TV One network in a new multi-media five year agreement to broadcast the NAACP Image Awards.
Under the five-year contract, TV One becomes the television home for the association’s awards show, beginning with the live airing of the “45th NAACP Image Awards” in February 2014.
Roslyn M. Brock, NAACP Chairman of the Board of Directors, acknowledges this moment to elevate the work of the NAACP:
“Our new multi-faceted long-term partnership with TV One will bring expanded visibility and awareness of the NAACP and its important programs, such as the NAACP Image Awards. TV One offers the resources and capabilities to reach audiences in today’s broad media universe, therefore advancing the message of promoting and protecting human and civil rights.”
TV One will air live broadcasts of the Image Awards and red carpet arrivals in 2014. In addition, the network will provide promotional support on TV One, Radio One and Reach Media, Interactive One, and via a multi-platform marketing campaign. In addition, to elevate the historic organization’s initiatives, there will be dedicated coverage on News One Now, TV One’s new daily news and information program.
Alfred Liggins, Chairman and CEO of Radio One/President TV One, celebrates this monumental partnership 10 years after the launch of TV One:
“We are truly honored to be partnering with the NAACP and becoming the new home for the Image Awards. Today’s announcement is a game changer for TV One and our loyal viewers across the country. As we prepare to celebrate the 10th anniversary of TV One’s 2004 launch, I can think of no greater opportunity to thank this audience than by providing them with access to the preeminent awards show that showcases the incredible achievements of Black Americans and by creating an ongoing opportunity for dialogue around social justice issues on TV One.”
The NAACP Image Awards is the nation’s premier event celebrating the accomplishments of people of color in the fields of television, music, literature and film and also honors individuals or groups who promote social justice through creative endeavors.
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