Job posting: New Media Field Manager
Vacancy Announcement – January 31, 2012
Position Location: Washington Bureau and throughout the Field
FLSA Status: Exempt
Travel: Moderate to Heavy
Duration: Position currently has funding for a 12-month period
Founded in 1909, the NAACP is the nation's oldest and largest civil rights organization. Its members throughout the United States and the world are the premier advocates for civil rights in their communities, conducting voter mobilization and monitoring equal opportunity in the public and private sectors.
We seek a highly experienced New Media Field Manager to link the online, mobile and data technologies used at the national level to our field network in order to build capacity and communications at the grassroots level.
Summary of Duties:
Reporting to the Director of Web Campaigns and New Media, this position’s principal responsibilities include:
- Initiate a pilot program with targeted local units to build and use our existing mobile messaging system in their civic engagement efforts.
- Develop trainings for local unit leaders to use NAACP text message programs, the Voter Activation Network system, and listserv & social media technologies.
- Produce video and webinar trainings on priority technologies.
- Speak and present at key NAACP state and regional conferences on the use of priority technologies.
- Create and implement incentive programs for local units to compete with each other using priority technologies, including online voter registration, volunteer recruitment, mobile list signups, Facebook followers, etc.
- Create an online hub for all NAACP campaign resources, best practice information and how-to guides to assist local unit leaders carry out their duties, including downloadable training manuals, how-to videos, constituent service materials, etc.
- Help brand the technology project in the blogosphere and generate buzz to draw in new members and public understanding of the Association’s technology push.
- Work to identify opportunities to expand broadband for underserviced communities.
- Provide support for other initiatives of the New Media Department under the supervision of the Director.
The ideal candidate for this position will posses many, if not all, of the following professional qualifications, competencies, and personal qualities:
- Minimum 5 years of experience working in a community organizing role with wide exposure and responsibility for web, mobile and social media technologies
- Familiarity with standard marketing concepts, practices and procedures
- Excellent communication and writing skills for issue/advocacy organizations
- Ability to create campaign plans, set goals, and draft and implement work plans
- Demonstrate a deep understanding of Web 2.0 next-generation technologies and all related social media channels and strategies
- Knowledge of and experience with social media (blogs, vlogs, Facebook, Twitter, YouTube, SEO, online and viral video development, etc.)
- Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment
- Strong organizational skills and attention to detail are essential, as are creativity and a tendency to think outside the box
- Experience in working with and/or managing outside vendors, such as technology or marketing agencies, would be an added advantage
- Ability and willingness to travel extensively and work non-standard hours, including weekends and evenings, as needed
It is the continuing policy of the NAACP to take affirmative action to assure equal opportunity for all current and prospective employees without regard to race, color, national origin, ancestry, age, gender, gender identity or expression, sexual orientation, personal appearance, marital status, familial status, family responsibility, pregnancy or other pregnancy-related conditions, childbirth, disability, military/veteran status, citizenship status, religion or political affiliation, past convictions or incarceration, prior psychiatric treatment, or any other status protected by federal or state law, local ordinance or Executive Orders. The NAACP is an Equal Opportunity Employer.
To Apply: Resume, cover letter, writing sample, and salary requirements should be sent to NAACP:
Email: firstname.lastname@example.org (preferred method)
Mail: NAACP – Human Resources, 4805 Mt. Hope Drive, Baltimore, MD 21215
Fax: (410) 580-5735
Please note that this position is grant-funded and employment is contingent
upon the continuation of such funds.