NAACP and AURN Rally Celebs for “NAACP Reads” Grade-Level Reading CampaignAugust 01, 2014
(BALTIMORE, M.D.) -- The NAACP, the nation’s oldest civil rights organization, and American Urban Radio Networks, the nation’s largest African American owned radio network company, have joined forces in a reading literacy campaign. AURN and the NAACP in partnership with Tanya Hart Communications, Inc., have produced and distributed radio public service announcements (PSAs) voiced by Tatyana Ali, Bobby Jones, Jermaine Dupri and other notable individuals from various aspects of the entertainment industry. The goal is to cultivate a generation of young people committed to reading.
The NAACP recently launched “NAACP Reads,” a public awareness campaign with the support of the Campaign for Grade-Level Reading and the Annie E. Casey Foundation to reinforce the importance of early literacy development in the effort to increase third grade-level reading proficiency for African American and low-income students. NAACP Reads will help to leverage the visibility and impact of the Campaign for Grade-Level Reading, a collaborative effort launched by Casey in 2010 which now includes dozens of foundations, nonprofit partners, government agencies, business leaders, states and communities.
Listen to the public service announcements here: https://soundcloud.com/naacp.
About the NAACP
The National Association for the Advancement of Colored People (NAACP), established in 1909, is the nation’s oldest civil rights organization. The NAACP has affiliates and members nationwide and in other parts of the world. The fundamental mission of the NAACP is the advancement and improvement of the political, educational, social and economic status of minority groups; the elimination of racial prejudice; the publicizing of adverse effects of discrimination; and the initiation of lawful action to secure the elimination of racial and ethnic bias. The organization is deeply concerned with ensuring excellence as well as equity in public education. Educational opportunity for African Americans has been a fundamental objective of the NAACP since its founding.
About the Annie E. Casey Foundation
The Annie E. Casey Foundation creates a brighter future for the nation’s children by developing solutions to strengthen families, build paths to economic opportunity and transform struggling communities into safer and healthier places to live, work and grow. For more information, visit www.aecf.org.
About the Campaign for Grade-Level Reading
Launched in May 2010, the Campaign for Grade-Level Reading is a collaborative effort of funders, nonprofit partners, business leaders, government agencies, states and communities across the nation to ensure that many more children from low-income families succeed in school and graduate prepared for college, a career and active citizenship. It focuses on reading proficiency by the end of third grade, a key predictor of high school graduation and a milestone missed by fully 80 percent of low-income children. For media inquiries, contact Phyllis Jordan at firstname.lastname@example.org or 301-656-0348.
About American Urban Radio Networks
American Urban Radio Networks (AURN) is the only African-American owned radio network company in the United States. It is the largest network reaching Urban America with more than 20 million listeners each week. Through three programming networks and its marketing division, American Urban Radio Networks reaches more African-Americans than any other medium in America and produces more programming than all other broadcasting companies combined. American Urban Radio Networks broadcasts 200 weekly news, entertainment, sports and information programs to more than 300 radio stations nationwide. It is the only Black broadcaster with a bureau in the White House. AURN has offices and bureaus in New York, Pittsburgh, Atlanta, Chicago, Detroit, Los Angeles and Washington, D.C.
About Tanya Hart Communications Inc.
THC is a 20-year old multi-media content company based in Hollywood, California. In 2012 THC, AURN, and the NAACP partnered on a national “Get out the Vote” campaign that helped boost turnout in the African American community. In 2010 THC and AURN partnered with the U.S. Centers for Disease Control (CDC) in a public awareness and education campaign about HIV/AIDS. Tanya Hart’s daily program “Hollywood Live with Tanya Hart” is heard M-F on AURN’s 300 affiliates around the country. THC has a longtime relationship with Scholastic Literacy Place and the Grade Level Reading Campaign.