NAACP BATTLEGROUND POLL: Issues Important to African Americans Must Remain on the Agenda for 2016

(WASHINGTON)— NAACP’s election eve battleground state poll shows that Democrats will need to keep issues important to African Americans in the forefront of the agenda if they want to maintain enthusiasm among African American voters in the 2016 Presidential Election cycle.

Currently, 93% of respondents remain enthusiastic about President Barack Obama and his administration.  Seventy-nine percent of respondents are “very enthusiastic.”

However when President Barack Obama is no longer running in 2016, only 47% of respondents were “very enthusiastic” for a Democrat candidacy and 15% say they do not know how enthusiastic they will be.

Data indicates that African Americans are waiting for the policy agendas of both political parties and how candidates plan to address key issues of jobs, affordable health insurance and education in 2016.

The NAACP will release key data from the poll throughout the day and will release the horse race results as polls come to a close.

Latest Data Released:

The NAACP battleground poll interviewed 1,600 African American voters who have already voted, or were certain to vote in the November 6, 2012 presidential election.  Interviews were conducted via telephone with live callers from November 1-5, 2012. For the 4 individual states (Ohio, Virginia, Florida and Georgia), a minimum of 400 interviews were completed to provide state-specific reliable estimates, and each state is weighted to reflect the known Census demographics for African American voters. The combined four state sample carries an overall margin of error of 2.5%, while each individual state carries a margin of error of 4.9%. Interviewing was administered and overseen by Pacific Market Research.


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