NAACP Integrates Emerging Internet Strategies into its Advocacy & Communications Efforts

Come see what others are talking about on the NAACP blog. The NAACP fully launched its organizational blog and YouTube pages recently in order to expand its advocacy and communications outreach.

“We’re delighted to be giving an additional interactive voice to our constituents through the blog and other social networking outlets,” said NAACP Interim President & CEO Dennis Courtland Hayes. “The blog along with other enhancements to our website provide the NAACP another opportunity for real-time, open dialogue with the communities we serve. It will also offer another option to those interested in learning more about the Association, its policies and assisting in its mission.”

Visitors to the NAACP blog will find a diverse array of topics related to civil rights, social justice and African American culture including postings about public policy/legislation, politics, African American history, economic and political empowerment, entertainment and current affairs. The NAACP blog can be found online at: naacpblogs.naacp.org/blog.

“It is no secret that over the last few years blogs have gained in general popularity and credibility, even influencing the media landscape,” said NAACP Information Technology Director Jacob Frimpong. “Our blog is part of an effort to utilize emerging Internet technologies in support of the NAACP’s vital work.”

The NAACP also launched a YouTube page where video of NAACP messages and unit activities across the nation will be posted. The NAACP YouTube page can be found online at: www.youtube.com/naacpvideos.

Moreover, said Hayes, as part of the recent upgrade to the website, users can now also subscribe to RSS feeds and receive NAACP related news and topics via portable electronic devices and e-mail. The NAACP also maintains pages on the popular social networking sites Facebook and MySpace.

Each day thousands visit the Association’s website for a wide variety reasons--making naacp.org the most active web portal of traditional civil rights groups, Frimpong added.

Founded in 1909, the National Association for the Advancement of Colored People is the nation’s oldest and largest civil rights organization. Its more than half-million adult and youth members throughout the United States and the world are the premier advocates for civil rights in their communities and monitors of equal opportunity in the public and private sectors.

 --For more information contact: rmcintire@naacpnet.org

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