Civic Engagement Toolkit: Fighting for Democracy

The NAACP’s 2016 Civic Engagement Plan’s theme, Fighting for Democracy, is the overarching message that we will convey to voters in the targeted states that indeed, “Our Votes Matter!”

Fighting for Democracy Objectives

There are two main components of this 2016 voter registration campaign; first, to recruit volunteers and secondly, to register voters. Moreover, Get Out The Vote (GOTV) is an additional component outside actually registering voters, and we’ll focus on that specific activity later this fall and most likely, right
after our 2016 Convention in Ohio.

The NAACP’s Civic Engagement goal for the 2016 election cycle is to register 300,000 voters, and then mobilize them to vote on November 8, 2016. An efficient way to accomplish this is by focusing on 17 states which we’ve targeted, because they’ve had a 55% turnout in the 2012 general election and have over 100,000 African Americans registered to vote. Specifically, we will micro target those marginal turnout African Americans precincts with a goal of increasing their turnout by 20 percent.

These states are: AL, CT, FL, GA, IN, LA, MI, MO, MS, NC, OH, PA, SC, TN, TX, VA and WI.



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2016 Civic Engagement Toolkit >

Guidance in executing your voter registration program.

2016 State by State Voter Guides >

Find and download ID requirement flyers for your state.

Register to Vote >

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