Press Release

National Racial Justice Organizations Join Together to Map Hardest to Count Communities of Color for the 2020 Census and to Distribute 1,350 Free ARC GIS Licenses in Partnership with ESRI

February 24, 2020

Washington, DC – A broad-based collaborative of racial equity organizations, are uniting to support a shared goal of a complete count of all communities of color through the 2020 Census. The groups – Advancement Project, National Office (AP), Asian & Pacific Islander American Health Forum (APIAHF), Demos, Faith in Action (FIA), National Congress of American Indians (NCAI), National Association for the Advancement of Colored People (NAACP), National Urban League (NUL), Race Forward and UnidosUS – today announced their collective project called “Mapping the Count” #MapTheCount through a week of action hosted by a shared data and analytics hub.

The groups have been partnering with the ESRI organization based in California, who has generously donated 1,350 Arc GIS Licenses and a central online hub for the mapping project. Networks like the State Voices organization will work with the Anchor Collaborative to distribute the licenses to their members in states.

The “Mapping the Count” Week of Action starts on February 24th and ends on February 28th. This action-packed week will include:

  • Important discussions around what our communities can do to prepare for the Census by using tools and resources
  • Trainings on the launch of our new “Mapping the Count” tool that will revolutionize the ability to count harder to reach communities
  • A social media discussion through a twitter townhall, activating and engaging millennials and generation Z and highlighting multiracial collective actions to ensure a complete count


Monday, February 24, 2020 

  • Mapping the Count – Report and User Guide Release and Free License Distribution Launch
  • Mapping the Count – Twitter Town Hall, 7pm-8pm (#MapTheCount) – featuring:



  • DeJuana Thompson, Creator, Woke Vote
  • Twitter handle: @DeJuanaT


  • Mayra Macias, Executive Director, Latino Victory Fund
  • Twitter handle: @lachicamayra

Tuesday, February 25, 2020 

  • Advocacy Call to Action

Wednesday, February 26, 2020 

  • Two Webinars (One Generation Z and Millennial focused and one General Community Focused)

Thursday, February 27, 2020 

  • Two Webinars (One Generation Z and Millennial focused and one General Community Focused)
  • Hosted by Re:Power (
  • Sign Up here –

Friday, February 28, 2020 

  • Faith Community
  • Featuring Faith In Action

Advancement Project National Office, Asian & Pacific Islander American Health Forum, Demos, Faith In Action, National Association for the Advancement of Colored People, National Congress of American Indians, National Urban League, Race Forward and UnidosUS are a collaborative of nine leading national racial equity anchor organizations supported by the W.K. Kellogg Foundation. Together we work to promote racial equity, advance racial healing, and ensure that all children, families and communities have genuine opportunities to reach their full potential.

For updates, to sign up for a webinar or request a license please visit